However, in the real world, the majority of visitors to commercial or business related sites will have little or no idea of what an RSS feed is. Worse still, they will not be in a position to be advised when you post new information on your site.

This is why I created RSS:Forward, a service which converts any site’s RSS feed into email messages. In simple terms, a subscriber will receive an email message with the introductory part of any new addition to the site, along with a link to the page where they can read the full content.

Now all we need is a simple mechanism to allow our visitors to subscribe to the RSS:Forward service. Generic instructions for adding subscription buttons, forms etc can be found here.

But, if your site is a Wordpress blog, I’ve made it even easier for you by releasing the RSS:Forward Plugin.

Full details, and the download files, are here